Find the concept
Your brand, audience and distribution context guide the central idea. Visual references, lighting, locations and rhythm translate that idea into a treatment.
Build the shoot around the idea
Shot planning and production needs are defined before the shoot. Locations, contributors, props and sets depend on the concept. Each production choice should contribute something visible to the film.
Working directly or with your agency
I can direct a project for a brand or collaborate with an agency and its production team. Responsibilities are agreed from the outset. If a director is already attached, I can focus on cinematography.
Plan the campaign deliverables
The main film, teasers and vertical cutdowns are planned ahead so framing and editing remain coherent. Music, talent and distribution rights must fit the intended territories, channels and duration.
